Each individual hosting an ISO will set the value of the song at his/her own discretion, within a limit determined by Vezt. The artist is in complete control over the process. The artist selects a song and chooses the ISO date, how much of her rights to raise (ex. $10,000 for 10% of their songwriter rights), and the reversion term (3 years, 5 years, 10 year, or in perpetuity). Vezt provides a raise limit per song determined by the offered IP's previous performance and revenue earned across physical and digital platforms.